WELCOME TO PINEAPPLE
Consider Pineapple your key to an even more stylish life.
I started Pineapple because I wanted others to feel what I feel when I step inside an extraordinary home, discover a truly fabulous hotel, find the shop everyone else somehow missed, or experience a place through the eyes of someone who really knows. That feeling of access, discernment, beauty and possibility — the sense that your world has quietly opened just a little wider.
After years as Editor-in-Chief of ELLE Decor and through my work with leading names in interior design, architecture, food, fashion, hospitality and travel, I have built a life around knowing where to go, what to see, whom to call, what to buy and why it matters. Pineapple takes that knowledge — along with the intelligence of a global circle of tastemakers — and places it in your hands.
Through Pineapple, members can book remarkable homes unavailable anywhere else, access first-look travel experiences, discover exceptional objects and receive highly personal recommendations for living more beautifully. This is not about luxury for luxury's sake. It is about taste, curiosity, culture and the pleasure of knowing.
We are looking for women and men who are genuinely design-, fashion- and travel-obsessed. People who care about how they live, where they stay, what they collect, what they notice and why beauty still matters.
Every prospective member completes our questionnaire and is personally reviewed. We hope you enjoy answering the questions as much as we enjoyed creating them. We are looking for curiosity, taste, generosity and accountability — because the purpose of Pineapple is not acquisition for acquisition's sake. It's community: a trusted circle of people who share a real appreciation for aesthetics, culture and the art of living well.
The questionnaire takes approximately 20 minutes to complete and allows us to begin building a personality profile tailored specifically to you.
xo Whitney
Founder, Pineapple